PURE & PRETTY
With this client, a visit to their barnyard studio was crucial to the design process of their brand and website. Meeting Sydney and her team in their creative sanctuary instantly gave me the inspiration I needed to see their goals become reality. A team of creative entrepreneurs with a keen eye for aesthetics called for visually enticing branding to catch their target demographics’ eye and have them wanting more. The main focus, however, was to best showcase their beautiful work in the Interior Design Industry.
Having a previous site that just didn’t “fit” with Purity’s business ethos, the goal of this project was to create a portfolio website that exuded who Purity Designs was from the moment you typed the URL into your browser. To accomplish this, I created a landing page with a previous video they had shot, welcoming you into their studio and into their world.
KEYWORDS:
PROFESSIONAL || BESPOKE || EXPERT || TRANQUIL || LUXURY
PROJECT:
Website: concept, design, wireframe, page layout, font and palette selection, custom headers and design layout, custom landing page, content creation, branding.
FEATURES:
A monochromatic palette with pops of gold
Modern typefaces for headings paired with an elegant body type
Heading photography edited with soft fade out to create a “dreamy” aesthetic
Focus on the Studio as a feature for marketing
Selective portfolio featuring their best work
Personalized biography to highlight the all-women team
*This client has opted to edit and update their site on their own, after working with me on a short training course on how to do so. Some updates do not reflect the original design.