Freelance Designer
 
 
 
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WHAT DO YOU MEAN, BRAND KIT?

let me explain.

While it may seem like it, branding and marketing are not one and the same. Marketing tools rely on branding elements to help sell a product or service.

Some examples of marketing tools are:

  • WebsiteS

  • SOCIAL MEDIA

  • POSTERS/FLYERS

  • FACEBOOK ADS

  • GOOGLE ADWORDS

  • Business Cards

  • Print Media

  • Blogs

  • PACKAGING

  • EMAIL CAMPAIGNS

Many of my clients come to me looking for marketing material, but oftentimes they do not have a clear Brand Identity. As a result, their assets fail to align with their goals, therefore a cohesive look across platforms is rarely achieved.

The goal of any brand project is to be attractive and instantly recognizable to your target demographic.

Here is where I sell you on a Brand Kit.

Your Brand Kit serves as the guidelines for your company's visual identity and personality. It will provide your business with a cohesive representation of who you are. All of the key elements are carefully curated into one beautiful document used as your brand's bible for all marketing material in print, web and media. 

 
 
 

TYPOGRAPHY

A careful selection of 3 font choices to be used with notes, usage, size, and harmony. The words Comic Sans are not allowed here.

imagery

It's important that your imagery reflects your brand's message. The right photography will elevate a brand and create consistency.

 

story

Storytelling is one of the most powerful marketing tools. This includes your mission statement, tagline and elevator pitch.

client

 

An understanding of your audience is crucial to brand design. I will break down your target demographic and outline how to use your brand to attract them.

 

LOGO

Your logo is at the forefront of your brand. It's the easiest and most common way for a client to recognize your company.

PALETTE

The colours you use, & don't use, create an overall mood. I will create a unique primary & secondary colour palette with application guidelines.