SPICY, FUN, ORIGINAL
One of my favourite projects to date, this was also my biggest undertaking. Working very closely with the owner/operator Wes, I was able to bring his vision to life by taking inspiration from his passions and drive. He wanted bold, fun, creative work and wasn’t afraid of loud colours. Modern meets Retro, Neon meets Monochromatic, this projects’ main challenge was to break all the rules in the design world while still creating a brand identity that was cohesive and didn’t become overly busy with clashing elements.
KEYWORDS:
BOLD || ORIGINAL || FUN || EXCITING || CREATIVE
PROJECT:
Initial brand concept, logo, website and food truck design. Merchandise, packaging, signage, flags, patio design concept, menu design, brochure, advertising, marketing campaign.
FEATURES:
A bright, colourful palette
Unique logo design
Balance of Retro and Modern
Monochromatic food truck with pops of neon, hand-drawn illustrations
Creative website design
