Freelance Designer
 
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EVERY BRAND STARTS SOMEWHERE


 

AND EVERY BUSINESS STARTS WITH A BRAND

I work with small companies that are in need of brand elements to help reach their marketing goals. Specializing in companies that are in their initial stages of launching their business, or for those looking for a refresh, I work closely with you, the client, to create the best visual representation of your company. My primary goal is to establish the branding traits that make up the PERSONALITY of your business, and to attract your target demographic with those traits. Think of it as your online dating profile and I’m your matchmaker. How good can I make you look so that they swipe right? Well, with the right wording, photography and cute dog, anything is possible.

 
 
 
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Jordan Russell


owner, lead creative

A year into working as a web designer I realized there was a breakdown of communication between clients and design agencies. My years of working in the hospitality industry make me a Certified *(not actually) Pro in How-To-Talk-To-People, and I saw a disconnect between client wants and their ability to convey them.

This led me to develop a method of working closely with my clients in order to “translate” what their needs are. It all starts with a cup of coffee, a lot of questions about personality, and your goals.

My mission is to create beautiful, functional brands that are exact visual representations of my clients’ business in order for them to be proud of who they are and easily recognizable throughout their industry.

 
 
 

the whole shebang


 
 
 
 

BRAND identity + brand kits

The feature of JordanCaley Creative, an in-depth, multi-layered process to finding out who you are as a business and the best way to visually represent yourself to your clients.

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websites

Using templated sites such as WIX, Squarespace or WordPress, I create custom builds for clients and provide maintenance and clean up on previous websites. I also offer troubleshooting and training so you can maintain the site yourself.


social media MANAGEMENT

I can help you create a social media strategy that is consistent with your brand identity in order to engage with your clientele.


SEO

Search Engine Optimization, using keywords and ad words to help your website traffic flow.
 

consulting services

Working with clients to set up email services, website tutorials, goal setting, road mapping, company ethos, and marketing strategy.

logos

The easiest way for your clients to recognize your company. I create new logo designs or edit current logos. Specializing in hand drawn and minimalist aesthetic.


marketing assets

Look-books, flyers, letter head, social media ads, blog posts, business cards. All your print and digital needs covered.


CONTENT CREATION

Copywriting, blog creation, website copy, editing, photography editing, art direction and sourcing.


"A jack of all trades is a master of none, but oftentimes better than a master of one.”

Formerly intended as a compliment, the phrase means that a person is a generalist rather than a specialist, versatile and adept at many things.